• Sr. Market Insights Analyst

    Location US-IA-Des Moines
    Job ID
    Requires Non-Compete?
  • Job Summary

    As Sr. Market Insights Analyst, you'll establish yourself as a market and competitive intelligence subject-matter expert and will work cross-functionally with key stakeholders to interpret market opportunities and threats. You'll lead and deliver market segment and product development initiatives by compiling, analyzing, and presenting information to drive business decisions, and you'll conduct market and competitive analysis including needs assessment, conceptualization, proposal development, data mining, and analysis.  In addition, you'll proactively evaluate competitive impacts and market disruption through research and investigation. The development of visual representations of core data analysis and descriptions to present to key stakeholders within the business, the development of core relationships with stakeholders, and the effective delivery of Market Insights projects are also core functions of the role. 


    Ideal candidates have supported key segments or lines of business with complex data analysis and research requests. They’re effective at independently distilling large amounts of information into a “story” with actionable results and enjoy influencing the development and delivery of customer-focused solutions. They’re attentive to details, analytical, naturally curious, and they bring knowledge of best practices to the team. Sound interesting? Consider applying today!

    Minimum Qualifications Required (all must be met to be considered)

    • Bachelor’s Degree or direct and applicable work experience.
    • 3+ years of market insights, research or related experience, including:
      • Proficiency with data collection/analysis and development of actionable results that support stakeholder decision making in an Insurance, Financial Services, or similar corporate environment.
      • Ability to collaborate with multi-disciplinary teams and independently provide targeted insights for segments in order to help drive business strategy.
    • Analytical and critical thinking skills with the ability to develop recommendations and relay the “story” to stakeholders. Ability to independently conduct research as appropriate.
    • Strong written and verbal communication skills with the ability to express complex concepts clearly and concisely. Ability to present findings to leadership or larger audiences.
    • Effective consulting skills with the ability to influence stakeholder decisions.
    • Proficiency with data analysis techniques.
    • Ability to identify creative, innovative solutions that help support and achieve long-range strategic goals.
    • Self-starter with strong organizational skills and the ability to multi-task competing priorities in a fast-paced environment. Flexible and adaptable to change.
    • Ability to coach and mentor others.

    Hiring Specifications Preferred

    • Bachelor’s Degree.
    • Experience in Market Analysis, Competitive Intelligence, Economics, Data or Financial Analysis, or related role.
    • Experience with corporate financial measurement and reporting; including corporate ledger or accounting principles knowledge.

    Job Accountabilities

    a. Lead Market and Competitive Intelligence initiatives through research, rational judgement, and investigative creativity to deliver an unbiased and respected view of the market. Collaborate with internal and external sources to build a resource pool of information and knowledge sharing.

    b. Establish expertise with leadership, Sales and Financial teams, and key stakeholders as the market segment and competitive expert. Guide rational decision making based on our competitive position, and provide open communication channels to share information.

    c. Concept, develop and compile internal and external data to analyze the performance of Wellmark market segments. Support the Segment Performance initiatives by analyzing trends and profitability measures by segment, distribution channels, buyer portfolio, benefit trends and financial performance within business.

    d. Proactively provide insights, recommendations, and futurestate initiatives to the Product and Segment Performance teams. Perform complete reviews of key performance indicators, measures, and product and marketing goals to provide direction on how to achieve success.

    e. Responsible for developing strategic recommendations to support Segment Performance and Product Development initiatives by conducting quantitative and qualitative research including needs assessment, conceptualization, proposal development and data analysis and reporting. Mentor and coach team analysts on methods, measurements, and provide instruction on best practices to achieve Market Insights and Competitive Intelligence goals.

    f. Lead the enrollment forecasting process to effectively measure future enrollment potential within the market segments. Perform enrollment forecasting functions including model development, trends, and analyze environmental circumstances that effect enrollment. Collaborate with key stakeholders to understand and assist with developing financial impacts from sales and new enrollment.

    g. Lead market assessment and competitive intelligence research including data analysis and reporting. Identify key opportunities and gaps within our market to support Segment Performance and Product Development. Participate in annual planning with the Segment Performance teams to identify any data needed to support key initiatives.

    h. Use statistical software applications to analyze data and results from research formulate key opportunities and gap analysis based on research findings. Identify key opportunities for enhancements to existing products and services or potential for new products and services and to assess the threat of competitor actions.

    i. Other duties as assigned.


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