Sr. Market Insights Analyst

US-IA-Des Moines
Job ID
Requires Non-Compete?

Job Summary

Our Sr. Market Insights Analyst will support market segment initiatives by compiling, analyzing and presenting information to drive business decisions. This individual will conduct analysis including needs assessment, conceptualization, proposal development, data mining, and analysis and reporting including the formulation of recommendations to support market segment initiatives. In addition, this individual will develop visual representations of core data analysis and build description to present to key stakeholders within the business, as well as build core relationships with key stakeholders and lead Market Insights projects to deliver effective intelligence to the business.


Ideal candidates have supported key segments or lines of business with complex data analysis and research requests. They’re effective at distilling large amounts of information into a “story” with actionable results and enjoy influencing the development and delivery of customer-focused solutions. They’re attentive to details, analytical, naturally curious, self-starters, can successfully manage multiple priorities, and they can bring knowledge of best practices to the table. Sound interesting? Consider applying today!


Minimum Qualifications Required (all must be met to be considered)

  • Bachelor’s Degree or direct and applicable work experience.
  • 4+ years of market insights, research or related experience, including proficiency with data collection/analysis and development of actionable results that support stakeholder decision making in an Insurance, Financial Services, or similar corporate environment. Must be able to collaborate with multi-disciplinary teams and independently provide targeted insights for segments in order to help drive business strategy.
  • Analytical and critical thinking skills, including the ability review data/information, develop recommendations, and relay the “story” to stakeholders. Ability to independently conduct research as appropriate.
  • Demonstrated success collaborating with multi-disciplinary teams from within a corporate setting.
  • Strong written and verbal communication skills with the ability to express complex concepts clearly and concisely. Ability to present findings to leadership or larger audiences. Ability to effectively consult with stakeholders and influence decisions.
  • Proficiency with data analysis techniques. Proven ability to monitor, collect, record, and summarize data, as well as evaluate accuracy, validity, and integrity.
  • Self-starter with strong organizational skills and the ability to multi-task competing priorities in a fast-paced environment. Flexible and adaptable to change.
  • Ability to identify creative, innovative solutions that help support and achieve long-range strategic goals.
  • Ability to coach and mentor others.

Hiring Specifications Preferred

  • Bachelor’s Degree.
  • Experience in Market Analysis, Competitive Intelligence, Economics, Data or Financial Analysis, or related role.
  • Experience with corporate financial measurement and reporting.

Job Accountabilities

a. Concept, develop and compile internal and external data to analyze the performance of Wellmark market segments. Support the Segment Performance initiatives by analyzing trends and profitability measures by market segment, distribution channels, buyer portfolio, benefit trends and financial performance within business segments to proactively provide insights, recommendations, and future-state initiatives to the Product and Segment Performance teams.

b. Participate in the formulation of strategic recommendations to support Segment Performance initiatives by conducting quantitative and qualitative research including needs assessment, conceptualization, proposal development and data analysis and reporting. Mentor and coach team analysts on methods, measurements, and provide instruction on best practices to achieve Market Insights goals.

c. Lead the enrollment forecasting process to effectively measure future enrollment potential within the market segments. Perform enrollment forecasting functions including model development, trends, and analyze environmental circumstances that effect enrollment. Collaborate with key stakeholders to understand and assist with developing financial impacts from sales and new enrollment.

d. Work with key stakeholders to identify and execute on the market segment strategies. Perform complete reviews of key performance indicators, measures, and product and marketing goals to provide direction on how to achieve success. Guide decision making on successful performance of the market segment and establish market segment goals that align to corporate performance.

e. Collaborate cross-functionally with Wellmark stakeholders to gain valuable insights regarding the reception of Wellmark products, distribution channels and sales. Monitor and report progress toward achievement of corporate satisfaction measures – member, employer, provider and producer/agent. Lead cross functional teams to recommend appropriate course of action for the business to achieve success within the market segments. Mentor and coach team analysts on the effective delivery of materials, measures and presentation to key stakeholders.

f. Partner with Finance, Business Development and Health and Care Management and lead efforts on fundamental changes within the health care and insurance landscape. Develop segmentation strategies to initiate change within the business, measure progress, outline courses of action, and achieve success within the market segments.

g. Participate in and/or lead the annual planning with the Segment Performance teams to identify any data needed to support key initiatives.

h. Consult and provide guidance on actionable market research and recommendations. Mentor team members on best in class business practices; provide informal guidance and/or training regarding market insight analytics.

i. Other duties as assigned.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed