Market Insights Specialist

US-IA-Des Moines
Job ID
Requires Non-Compete?

Job Summary

Our Market Insights Specialist will support market segment initiatives by compiling data that supports business decisions. This individual will conduct analysis including needs assessment, conceptualization, proposal development, and data analysis and reporting, including the formulation of recommendations to support market segment initiatives.


Ideal candidates have gained entry level exposure to data, research, and distilling information into a “story” with actionable results. They’re attentive to details, analytical, naturally curious, self-starters, and can successfully support multiple priorities. Sound interesting? Consider applying today!


Minimum Qualifications Required (all must be met to be considered)

  • Bachelor’s Degree or direct and applicable work experience.
  • 1+ year of experience collaborating with multi-disciplinary teams from within Insurance, Financial Services, or a similar corporate environment. Experience should include data collection and analysis in support of stakeholder decision making.
  • Analytical and critical thinking skills, including the ability to collect, summarize, and review data and information. Ability to conduct research as appropriate.
  • Strong written and verbal communication skills with the ability to express information clearly and concisely.
  • Self-starter with strong organizational skills and the ability to prioritize workload in a fast-paced environment. Flexible and adaptable to change.

Hiring Specifications Preferred

  • Bachelor’s Degree.
  • Experience in Market Analysis, Competitive Intelligence, Data or Financial Analysis, or related role.
  • Knowledge of health insurance products and services.

Job Accountabilities

a. Compile complete, accurate and timely reports with data collected both internally and externally. Support Market Insight Analyst’s and the business by analyzing trends and profitability measures by market segment, distribution channels, buyer portfolio, benefit trends and financial performance within business segments to proactively provide insights to market segment teams and marketing to achieve the results laid out in business plans.

b. Support Segment Performance initiatives through the analysis of data. Analyze data obtained by the organization and partnering with the Analytics team regarding existing and prospective customers experience and assemble actionable insights that our market segment teams can utilize.

c. Collaborate cross-functionally with Wellmark stakeholders to gain valuable insights regarding the reception of Wellmark products, distribution channels and sales. Assist with analysis and reporting on corporate satisfaction measures – member, employer, provider and producer/agent. Work with Segment Performance initiative teams to recommend appropriate course of action for improvement.

d. Work with the Market Insights and Product teams to identify and execute a holistic Segment Performance and Product plan. One that is both qualitative and quantitative and encompasses competitive reviews.

e. Participate in annual planning with the market segment teams to identify any segment data needed to support key initiatives.

f. Other duties as assigned.


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