a. Write, edit, and curate content across Wellmark's digital properties including Wellmark.com as well as various portals e.g. member, broker, employer, and provider. Coordinate and support efforts for the content calendar.
b. Publish content using a content management system e.g. Sitecore and/or TeamSite. Integrate content with templated headers, navigation, and page layouts.
c. Creates new HTML pages following existing templates. Implements tools and content into Web sites and ensure all interactivity functions properly before deploying. Assists with testing new tools as needed.
d. Complete daily incoming Web content change requests and complete the work in accordance with department timing guidelines. Examples include making updates to HTML, creating new HTML pages within defined templates, reconfiguring page layouts and creating and deploying interactive forms, and execution of reports.
e. Maintain desk level procedures for content updates including all meaningful access and nondiscrimination requirements.
f. Proofread content thoroughly and edit material to ensure language, tone, and grammar are Web appropriate and in compliance with Wellmark's brand guidelines, Web Style Guide, MA/ND guidelines and journalistic standards. Responsible for ensuring compliance with Blue Cross and Blue Shield Association, and other regulatory entity guidelines. Ensures that materials are reviewed, when necessary, by our internal legal department.
g. Compile monthly audits of digital deployments to ensure compliance with all standards and regulations. Develops process to execute identified changes from monthly audit process.
h. Participate in Web content projects as needed. Collaborate with Marketing and cross-functional teams to curate and deploy content changes. Examples include updating links, posting press releases, and updates to Chairman's newsletter.
i. Stay current with and adapting new and emerging Web site trends and monitoring other Plans sites. Makes suggestions and recommendations to the rest of the team and assist with implementation.
j. Other duties as assigned.